Diving Into Diversity Test Your Knowledge Fast Facts: The Aging Boom Common Characteristics of Success Guidelines for Cultural Competence
Oct 01, 2003
Solutions

October 2003 Newsletter
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IN THIS ISSUE:
Diving Into Diversity
Test Your Knowledge
Fast Facts: The Aging Boom
Common Characteristics of Success
Guidelines for Cultural Competence
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Diving Into Diversity
How to Meet the Needs of Diverse
Patients

Diversity is an issue that all businesses must
face, but for healthcare organizations
maintaining a diverse workforce is paramount.
Today's multi-ethnic, multi-cultural society
equates to a plethora of patients that vary in
economic status, gender, race, and creed.
Without a representative workforce, items
such as language and cultural customs
could stand in the way of effectively com-
municating and treating patients.

Recognizing the Problem
The consequences of a healthcare staff
not equipped to meet the needs of diverse
patients are immense. For example, if a
patient has a difficult time expressing
what's wrong due to language barriers,
the probability of misdiagnosis and treatment
greatly increase. In fact, a report released in
2002 by the Institute of Medicine found that
communication obstacles between patients
and healthcare workers contributed to dis-
parities in the quality of healthcare received
by minorities.

Unfortunately, the dilemma does not stop
with language and communication barriers
alone. A study published in the journal,
Health Affairs found that a persistent feeling
remains among minorities that the care they
receive is not equal to that of whites.

Finding the Solution
Plain and simple, we can all relate to some-
one who looks like us and sounds like us.
Patients who see a healthcare organization
that values people like them on their staff
are more likely to feel comfortable and
confident as they are being treated.

Unfortunately, the ability to staff a fully
diverse workforce is not an easy task. In
fact, many minorities continue to be under-
represented at every level of medicine. In
1997, black Americans, Hispanics, and
American Indians/Alaska Natives represented
approximately 23.6 percent of the population,
while only 12.2 percent of all enrollees in
medical schools were underrepresented minorities.

So what are healthcare organizations to do?
While the nation as a whole is working toward
a representative healthcare system, individual
healthcare companies can do a number of things
right now to address this issue.

Achieving Cultural Competence
Cultural competence refers to the ability of
healthcare professionals to act appropriately
and effectively when dealing with diversity.
The list below is a set of key guidelines and
tips to keep in mind.

§ Be aware. Be cognizant of personal
attitudes, beliefs, biases, and behaviors
that may influence (consciously or un-
consciously) your care of patients as
well as your interactions with professional
colleagues and staff from diverse racial,
and ethnic backgrounds.

§ Remain open-minded. Remember, there
is no "one" way to treat any racial and
ethnic group. Interventions and care
should be individualized and applied in a
patient and family-centered manner.

§ Stick to the rules. Experts point out that
clinical and preventive care needs to
be evidence-based, flexible, authentic, and
ethical.

§ Reinforce education. Hold weekly or monthly
cultural learning sessions. Focus on a
specific, diverse group. Recruit experts and
speakers to educate your staff. Post websites
in break rooms, the intranet, etc. where
staff can find more information about diversity
(some helpful sites are listed at the end of this
article).

Lastly, it's important for healthcare companies
to remember that diversity isn't just about
race" it includes socioeconomic status, gender,
disability" not just race and ethnicity. While
continually striving for a culturally competent
staff, attracting a more diverse workforce in
your organization will push for better care for
all under-served groups.

For More Information
For more information and resources concerning
diversity in the healthcare profession, click on
the links below.

Diversity Rx:
http://www.diversityrx.org/HTML/DIVRX.htm

The Institute for Diversity in Health Management:
http://www.diversityconnection.org/

National Center on Minority Health and Health Disparities: http://ncmhd.nih.gov/

"Eighty-one percent of white male,
female, and minority healthcare workers
surveyed by Witt/Kieffer agree that having
women and minorities on their senior
management team is important to their
organization's goals and objectives."
" Perspectives, published by Witt/Kieffer, Ford, Hadelman & Lloyd
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Test Your Knowledge!
The Management Sciences for Health (MSH) has
created a site to assist healthcare organizations
throughout the U.S. provide high quality,
culturally competent services to multi-ethnic
populations. By clicking on the link below
you can examine your own cultural competence.
The quiz is confidential and your answers will
not be shared with anyone.

Please also note that the results of this
quiz do not necessarily "certify" you as a
culturally competent provider. The intent of this
quiz is to help create awareness as well as
stimulate your thinking about cultural issues in
healthcare.

http://erc.msh.org/quiz.cfm?action=question&qt=all&module=provider

"To remain competitive, the healthcare in-
dustry must look beyond traditional labor
sources and focus recruitment efforts on
qualified, yet underrepresented workers,
especially people with disabilities."
" Business Leadership Network

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Fast Facts
The Aging Boom

By 2012, it's estimated that the U.S. will have
nearly 10,000 people a day turning age 65.
Undoubtedly, this upcoming aging boom is
bound to affect the manner in which healthcare
professionals are trained and perform their
daily job.

Consider these facts:

" Older Americans will more than double in
number from 35 million today to 70 million
by the year 2030.

" The average 75-year-old person ex-
periences three chronic conditions at any-
time. Some report as many as 10.

" Less than one percent of nurses in the
U.S. are certified in geriatrics and only
three percent of advance practice nurses
specialize in the care of older people.

" Geriatricians comprise approximately
0.5 percent of all medical educators in
the U.S., representing the largest
educational training gap in any field.

" A survey conducted for the Alliance
for Aging Research by Opinion
Research Corporation in February 2002
found that 74 percent of all Americans
feel it is "very important" that their health-
care providers have some aging-specific
training.

Source: The Alliance for Aging Research
"The pessimist sees the difficulty in every
opportunity. The optimist, the opportunity
in every difficulty."

" L. P. Jacks

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Great Minds Think Alike!
The Common Characteristics of Success

The saying, "great minds think alike" may be
more than just a catchy cliché. In fact, a
number of studies have found that this phrase
actually holds water. In a 1982, study
researchers determined that successful
corporations and leaders possess many of the
same characteristics. And in 2000, the Shortel
et al study found the same to be true in the
field of healthcare. According to Shortel et
al high-performing organizations and leaders
in healthcare share several common traits.

The study found that successful healthcare
professionals and organizations:

§ Go the extra mile. High-performing health-
care organizations are never happy with the
status quo. They are always striving for
improvement.

§ Never stop learning. Shortel found that top
organizations learn quickly and continually
search their environment for new
opportunities as well as threats.

§ Seek challenges. Successful organizations
and professionals classify problems as
challenges. They're able to look beyond the
obstacles and find the opportunities that from
a "bump in the road."

§ Are mission-driven. Successful leaders
continually keep the values of the organization
in the forefront to develop a strong
organizational culture" they live and breathe
the company's vision or mission statement.

§ Are action oriented. These leaders do not
bring up problems unless they have a possible
solution. Rather than complaining, they believe
they can influence their environment in a
positive fashion.

§ Embrace change. High-performing health-
care organizations do not crumble in the
wake of change. In fact, they are the change
makers. They create problems for others.
Others do not create problems for them,
only opportunities.

§ Find balance. Shortel's findings support the
idea that some operational looseness among
staff is useful. When employees are given the
opportunity in the decision making process
they are more apt to buy into the overall goals
and values of the organization.

§ Are spiritual. Highly functional organizations
seem to recognize spirituality and are able
to capitalize on it. Keep in mind that spirituality
does not refer to religious affiliation or
sponsorship, but rather the capability to
give meaning and purpose to people's lives.

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Blueprints
Guidelines For Building Cultural
Competence

In late December 2000, the Office of Minority
Health (OMH) and the U.S. Department of
Health and Human Services, published the
final recommendations on national standards
for culturally and linguistically appropriate
services (CLAS) in health care.

The revised CLAS Standards From the
Office of Minority Health are as follows:

1. Health care organizations should
ensure that patients/consumers
receive from all staff members
effective, understandable, and re-
spectful care that is provided in a manner
compatible with their cultural health
beliefs and practices and preferred language.
2. Health care organizations should
implement strategies to recruit, retain,
and promote at all levels of the
organization a diverse staff and leader-
ship that are representative of the
demographic characteristics of the
service area.
3. Health care organizations should
ensure that staff at all levels and across
all disciplines receive ongoing education
and training in culturally and linguistically
appropriate service delivery.
4. Health care organizations must offer
and provide language assistance
services, including bilingual staff and
interpreter services, at no cost to each
patient/consumer with limited English
proficiency at all points of contact,
in a timely manner during all hours of
operation.
5. Health care organizations must provide
to patients/consumers in their preferred
language both verbal offers and written
notices informing them of their right to
receive language assistance services.
6. Health care organizations must assure
the competence of language assistance
provided to limited English proficient
patients/consumers by interpreters
and bilingual staff. Family and friends
should not be used to provide
interpretation services (except on
request by the patient/ consumer)
7. Health care organizations must make
available easily understood patient-
related materials and post signage
in the languages of the commonly
encountered groups and/or groups
represented in the service area.
8. Health care organizations should
develop, implement, and promote
a written strategic plan that outlines
clear goals, policies, operational
plans, and management
accountability/oversight mechanisms
to provide culturally and linguistically
appropriate services.
9. Health care organizations should
conduct initial and ongoing
organizational self-assessments of
CLAS-related activities and are
encouraged to integrate cultural and
linguistic competence-related
measures into their internal audits,
performance improvement programs,
patient satisfaction assessments,
and outcomes-based evaluations.
10. Health care organizations should
ensure that data on the individual
patient's/consumer's race, ethnicity,
and spoken and written language are
collected in health records, integrated
into the organization's management
information systems, and periodically
updated.
11. Health care organizations should
maintain a current demographic,
cultural, and epidemiological profile
of the community as well as a
needs assessment to accurately
plan for and implement services
that respond to the cultural and
linguistic characteristics of the
service area.
12. Health care organizations should
develop participatory, collaborative
partnerships with communities
and utilize a variety of formal and
informal mechanisms to facilitate
community and patient/ consumer
involvement in designing and
implementing CLAS--related
activities.
13. Health care organizations should
ensure that conflict and grievance
resolution processes are
culturally and linguistically sensitive
and capable of identifying, preventing,
and resolving cross-cultural conflicts
or complaints by patients/consumers.
14. Health care organizations are
encouraged to regularly make
available to the public information
about their progress and successful
innovations in implementing the
CLAS standards and to provide
public notice in their communities
about the availability of this information.

For more information on these standards,
please visit The Office of Minority
Health's website at:
http://www.omhrc.gov/.