Marketing is Everyone’s Job!

Cheryl Boldt, RN, LNHA

Yes, we know, but...

“We can barely get our own work done.”
“We don't have time to teach our staff how to sell.”
“Our staff members are caregivers and do not want to be in sales.”

If you have heard these words and would like to learn how and why to overcome these staff objections, this is a great session for you! As a long term care provider in need of revenue, i.e. customers, don’t miss the opportunity for working as a team to connect with your community and assure your place as Provider of Choice.

In this session, you’ll learn proven practices to increase your Medicare A census and ultimately your long term care census. Learn how to excite and mobilize staff to accept the marketing challenge.

Objectives:
By the end of this session the participants will be able to:

1. Set and achieve targeted goals for face-to-face contacts that will result in referrals
2. Organize a Community Connection Program with the involvement of front line staff
3. Develop strategic health and housing relationships
4. Implement a team-based marketing calendar to organize marketing efforts
5. Learn how to use your facility’s successful outcome data and Hospital MedPAR data in your marketing approach

The targeted audience includes Skilled Nursing Facility Administrators, Directors of Nursing, Department Managers, Sales and Marketing Directors and Front Line team members in all roles. The session includes a PowerPoint presentation, handouts, lecture, humor, peer discussion and individual action planning. The session length is 1.5 hours.