Marketing is Everyone’s Job! Cheryl Boldt, RN, LNHA Yes, we know, but... “We can barely get our own work done.” “We don't have time to teach our staff how to sell.” “Our staff members are caregivers and do not want to be in sales.” If you have heard these words and would like to learn how and why to overcome these staff objections, this is a great session for you! As a long term care provider in need of revenue, i.e. customers, don’t miss the opportunity for working as a team to connect with your community and assure your place as Provider of Choice. In this session, you’ll learn proven practices to increase your Medicare A census and ultimately your long term care census. Learn how to excite and mobilize staff to accept the marketing challenge. Objectives: By the end of this session the participants will be able to:
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